Costa Canna

Costa Canna is a recreational cannabis dispensary with four locations in British Columbia, Canada. The company prides itself on providing a wide product selection and exceptional customer service. Costa Canna aims to establish a strong presence within BC's competitive cannabis retail market.

Cannabis businesses in Canada face strict advertising regulations, prohibiting the direct promotion of products. Costa Canna needed a creative social media strategy to build brand awareness, engage with the local community, and drive in-store traffic.

For Costa Canna's social media strategy I focused on the following pillars:

• Education: Cannabis is a complex product, and many customers have questions about its use and benefits. Costa Canna's social media content features regular educational posts, such as strain spotlights, explainers on different consumption methods, and Q&A sessions with the in-store cannabis experts.

• Community Building: Costa Canna aims to create a welcoming and inclusive community. The dispensary actively engages with followers, responding to comments and direct messages. 

• Promotions and Events: To drive foot traffic and online orders, Costa Canna regularly posts new product drops and in-store event announcements across its social media channels.

• Brand Storytelling: Through behind-the-scenes content and staff spotlights, Costa Canna humanizes its brand and gives followers a glimpse into the daily operations of the dispensary.

Costa Canna's strategic approach to social media has yielded impressive results:

Follower Growth: Costa Canna has seen a 500% increase in social media followers over the past year, significantly expanding its online reach.

Engagement: The dispensary averages a 5% engagement rate on its posts, well above industry benchmarks. This high engagement indicates strong community loyalty and active participation.

Sales: By tracking promo codes and affiliate links, Costa Canna attributes a 25% increase in sales to its social media efforts. The online promotions and events posted across platforms have directly driven both in-store and e-commerce sales.

Education is key: In the cannabis industry, educating customers through social media content can establish a brand as a trusted authority and drive engagement.

Community matters: Building a strong online community through active engagement and user-generated content campaigns can increase brand loyalty and drive sales.

Track and optimize: Continuously tracking the performance of social media posts and campaigns allows for data-driven optimization and maximum ROI.